Ermas Consulting Inc. : Exceeding Expectations

Marketing Automation

Add Value to Your Effort

Add Value to Your Effort

Today's marketer needs the tools and technology to effectively optimize marketing investment in an increasingly complex environment. Multi-channel communications, consistent customer messaging, and compressed cycle times are just a few of the challenges faced by today's marketer. At Ermas, we can bring leading solutions to the marketer whether in the planning, execution or measurement phase of the campaign management process. We can also help build a total marketing automation solution based on industry solutions from Unica and SAS.

Campaign Management

Campaign Management

Let our campaign management experience work for you. We have performed technical design and deployed SAS MA to support email marketing campaigns. We have integrated MA/MO and set up campaign use cases for financial (banking) campaigns, including reviews and enhancements for campaign data marts to support use cases. We have worked with SAS Research & Development on MA testing and supported performance and usability areas of Campaign Studio. We have provided MA technical and business process integration for direct mail and email marketing campaigns with Order Management System. We have also deployed SAS MA and assisted in the migration of campaigns from older versions of SAS MA to current versions.

E-MessagingE-Messaging

Ermas has deployed SAS e-messaging solutions (Premiere Global Services) for email marketing and email delivery of banking deposit statements. While we typically use Oracle and SQL Server for OLTP, we have also extended its capabilities to integrate streaming statistics to other database environments like Teradata.